Marketing Coordinator

Position Summary

This position is responsible for the implementation of marketing plans and campaigns to engage customers, public, and other stakeholder audiences. Implement marketing tools and tactics—digital and non-digital—to achieve targeted goals; to promote PTCB’s programs, products, services, and events; and to strengthen PTCB’s brand. Qualified candidates will have experience working within all aspects of social media, email marketing, and corporate website maintenance.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Social Media (20%)
  • Implement social media marketing plans and campaigns to engage customers, public, and other stakeholder audiences
  • Reformat, edit and/or design social media graphics consistent with brand image
  • Post content according to PTCB’s social media guidelines, and follow all social media discussion and customer service queries
  • Engage with social media comments and customer service issues using preapproved messaging guidance from team and under the supervision of the Marketing Manager
Mass Communications (40%)
  • Manage the distribution of all email communications, formatting and sending regular routine approved blast email communications, such as recert reminders and newsletters, in coordination with the Marketing Manager
  • Create and maintain special/specific mailing lists within CRM as needed, including creating and updating lists and segment data for targeted marketing campaigns
  • Maintain CRM subscription lists and monitor customer subscription rates
  • Manage the third-party email message program; work with stakeholders to approve content, facilitate contracts and secure payment.
Website Development & Maintenance (30%)
  • Prepare and post content for web posting, including CE updates, news releases, special events, etc. under the supervision of the Marketing Manager
  • Implement website updates, including content and graphics
  • Assist with problem-solving HTML coding/formatting as needed
  • Create, update and size graphics for web and e-communications as needed
  • Support website function as necessary
Marketing Support (10%)
  • Assist with ordering all necessary materials for professional meetings
  • Oversee inventory of items PTCB Store and within the PTCB office and manage reordering process
  • Assist with other marketing administrative duties as necessary
  • Other duties as assigned

Competencies

To perform the job successfully, an individual should demonstrate the following.

Communications - Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.

Customer Service - Displays courtesy and sensitivity. Manages difficult or emotional customer situations. Meets commitments. Responds promptly to customer needs. Solicits customer feedback to improve service.

Dependability - Commits to doing the best job possible. Follows instruction. Keeps commitments. Meets attendance and punctuality guidelines. Responds to requests for service and assistance. Takes responsibility for own actions.

Planning & Organization - Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.

Quality - Fosters quality focus in others. Improves processes. Measures key outcomes. Sets clear quality requirements. Solicits and applies customer feedback.

Use of Technology - Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience
Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
  • Degrees in Marketing, Journalism, or related field are preferred.
  • Requires demonstrated skills, knowledge, and expertise in the design and execution of marketing activities.
Language Ability
Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.

Mathematical Ability
Add and subtract two digit numbers and multiply/divide with 10's and 100's. Perform these operations using units of American money and weight measurement, volume and distance.

Reasoning Ability
Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Deal with problems involving several concrete variables in standardized situations.

Computer Skills
  • Proficiency with Google and Microsoft Office including Word, PowerPoint, and Excel
  • Proficiency in social media and customer engagement 
  • Knowledge of HTML, Microsoft CRM, Adobe Photoshop
Other Qualifications & Skills Preferred
  • Ability to collaborate on projects.
  • An innate sense of curiosity and willingness to learn new things.
  • Attention to detail including proofreading skills.
  • Analytic skills and data management.
  • Knowledge of search engine optimization, paid online advertising, and content marketing.
Certificates and Licenses
None

Supervisory Responsibilities
None

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This job routinely uses standard office equipment such as computers, phones, photocopiers, and fax machines. Regular and satisfactory attendance required.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, and type.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. Regular and satisfactory attendance is required.

Application Instructions

Please submit resume and letter of interest to careers@ptcb.org.

PTCB is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability status.